Woodkraft

Built to Last. Shot to Go Viral.

Overview

In just 90 days, Reelskraft transformed Woodkraft from a local furniture store into a viral content powerhouse. As their creative partner on retainer, we conceptualized, scripted, and produced 25+ reels that blurred the line between product films and mini-stories. Each reel amplified Woodkraftโ€™s USP โ€” 24-hour delivery, bold pricing, and lasting quality โ€” while connecting with audiences through humor, relatability, and strong visual storytelling.

From flatbeds to wheelchairs, every frame served a function: drive emotion, build trust, and push conversions. And it worked โ€” some reels crossed 17M views, others clocked over 5M organically, turning Woodkraftโ€™s Instagram into a discovery engine.

Client

Woodkraft

Services

Monthly Retainer

Location

Hyderabad

Release Date

Jan 2025

The Challenge

Furniture content often feels static and salesy โ€” we had to break that mold. The challenge was to make sofas feel cinematic, beds feel bold, and delivery feel dramatic โ€” all while staying true to Woodkraftโ€™s brand promise.

Every product needed its own narrative arc, visual language, and scroll-stopping hook โ€” with a new reel dropping every few days. Speed, creativity, and performance had to go hand in hand.