U S POLO

Stories That Wear Well

Overview

When U.S. Polo Assn. India approached us to produce a series of testimonial-style videos with brand ambassador Arjun Rampal, the brief was clear: keep it real, make it personal, and work within razor-tight constraints. Filmed in a modest hotel room using minimal gear, these stories β€” built around Father’s Day, Myntra’s End of Reason Sale, and Shoppers Stop β€” traded gloss for relatability, and it worked. With sharp editing, emotionally-tuned scripting, and a warm visual tone, the campaign became a prime example of how small setups can deliver big impact.

Client

U S POLO ASSN

Services

Campaign Reel

Location

Hyderabad

Release Date

Dec '2023

The Challenge

The fashion retail space is saturated with high-budget ads. But here, we had the opposite problem β€” minimal lighting, a tight hotel room, and only a few hours with the brand ambassador. Our challenge was to create stylish yet sincere storytelling that didn’t feel staged or generic.

We had to evoke emotional authenticity within commercial intent β€” all while ensuring the content met campaign goals for 3 different retail giants, each with its own tone and target.