For Women’s Day, 10 Downing Street didn’t want another templated post — they wanted a vibe. So we crafted a bold, energetic reel that celebrated the spirit of modern women through music, moments, and mood. Shot across stylish setups with strong visual pacing, the reel captured what 10 D stands for — celebration, community, and character.
The campaign didn’t just look great — it moved people. Shared across every branch, the reel sparked a noticeable rise in footfalls, turning social engagement into real-world energy.
